Brand24 alternatives: 5 tools, prices and who each fits

Brand24 tells you what the internet says about a brand: mentions on social, news, blogs, reviews and podcasts, with sentiment on top. As of 13 November 2026 it costs $249 a month on its smallest plan, or $199 a month billed yearly. The Brand24 alternatives worth a look split two ways: tools that show you a price, and tools that make you book a demo first.

I build ecvision, which appears below as one option. It is judged by the same table and the same rule as the others: what each tool's own page says it does, and who it fits.

What does Brand24 do, and what does it cost?

Brand24 is a social listening tool. You give it keywords, and it collects public mentions of them from social networks, news, blogs, reviews, podcasts and more, then scores sentiment. Its plans run from $249 a month for 3 keywords and 2K mentions to a custom Enterprise plan from $1,499 a month.

Its pricing page lists the sources it covers site-wide: Facebook, Instagram, X (Twitter), News, Blogs, Other Socials, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, Reviews, Twitch, Newsletters and Podcasts. The page does not say which plan gets which source.

Plans as of 13 November 2026, from that page:

The trial is easy to start: "Your first 14 days are free of charge. Just sign up for our trial. No credit card required." One line to read before you pick a small plan: "Additional mentions are subject to overage fees."

How do the Brand24 alternatives compare?

Only three of these six listening tools put a monthly price on their own pricing page: Brand24, Awario and Sprout Social. Brandwatch and Talkwalker ask for a demo or quote. Mention's page did not show its number when I read it. None of the six lists a rival's store catalogue, prices or ads.

How I built the table: on 13 November 2026 I read each tool's own pricing page and filled a cell only from what that page says. "Not listed" means the page doesn't list it, not that the tool can't do it. If one cell decides your choice, ask the vendor.

Prices are as of 13 November 2026.

Two things stand out. First, if you are comparing on price alone, you can check only Brand24, Awario and Sprout Social without talking to sales. Second, every listening tool here watches what people say about a brand. None of their pricing pages lists what a competitor's store is doing: its products, its prices, its ads.

The mention caps matter as much as the price. On Brand24's Individual plan, $249 buys 2K mentions a month, about $125 per 1,000. On Awario's Starter, $49 buys 30,000 new mentions, under $2 per 1,000. Those are my sums from each page's own figures, and the two tools may count a mention differently, so treat it as a direction, not a precise rate.

Awario: the lowest public listening-tool price

Awario is a social listening tool with a plain price list. As of 13 November 2026, Starter is $49 a month, or $29 billed yearly, for 3 topics and 30,000 new mentions a month. It fits a founder or small team who wants Brand24's job at a fraction of the entry price, and is fine with one seat to start.

Plans from Awario's pricing page:

Each topic takes unlimited keywords, and Starter stores 5,000 mentions per topic. The page says "Save up to 40%" on yearly billing.

Awario's trial is Starter itself: "Awario trial grants you free access to the Starter plan", and "You don't need a credit card to sign up for a free trial." If you don't subscribe, your data is kept for 14 days and then the account is deleted. One catch in the fine print: the FAQ says data export is for Pro and Enterprise only, even though a Starter bullet lists it. If you need to pull mentions into a spreadsheet, plan on Pro.

Sprout Social: listening added to your social profiles

Sprout Social prices by seat and by connected social profiles, and sells listening on top. As of 13 November 2026, Essentials is $99 per seat a month and does not include brand keywords. It fits a team that already connects its social profiles to Sprout Social and wants listening added there, not in a separate tool.

From Sprout Social's pricing page, monthly prices per seat:

Sprout Social's headline $99 is not the price of listening. Keyword monitoring starts at Standard, and full listening costs extra on top of that. Prices are per seat, so a three-person team pays three times the line. The trial is generous: "Try Sprout free for 30 days", with "No credit card required."

Mention: the most review sites

Mention is a listening tool that leans hard on reviews. Its pricing page lists "75+ review sites including Google, Facebook, Trustpilot, Amazon, and Glassdoor and more", next to social, news, blogs and forums. It fits a brand whose reputation lives in reviews, not just in social posts.

Its pricing page names one plan, Company. When I read it on 13 November 2026, the price showed as "Starting at" and a bare "$", with no number. A second load the same day showed the same, so the price is not readable there today. Ask Mention before you count on it. The page does say yearly billing gives "2 months free" and shows "Save 360$."

Mention's pricing page states no mention or keyword quota. Instead it states how long a query can be: Advanced Alerts take custom Boolean queries "using up to 2,000 characters." Historical data is a separate paid add-on. The social sources it names are "Facebook, Instagram, Twitter/X, Reddit, TikTok, Pinterest, YouTube, and more." There is a "Start a free trial" button, with no trial length on the page.

Brandwatch: enterprise listening, demo first

Brandwatch sells consumer intelligence, social media management and influencer marketing, each with its own plans. No price appears on its plans page; every tier leads to a demo. It fits a larger brand or agency with a budget set by a sales conversation, and a team that will use more than listening.

Its plans page describes "standard to enterprise plans available for each of our solutions" and lists "Unlimited channels", naming Facebook, Instagram, YouTube, Twitter and LinkedIn among them. The only action is "Schedule your free demo." There is nothing to compare on price until you have that call. If you need a number this week to decide, Brandwatch can't be checked on its own page.

Talkwalker: AI listening, custom quote only

Talkwalker sells three tiers, Core, Analyze and Business, all priced by quote. Core covers real-time listening, custom dashboards and alerts, an AI agent and LLM Insights. It fits a brand that wants deep listening with many users on one account, and is ready to talk to sales for the price.

Its pricing page says "Pick your plan to get a custom quote." Core is described as "Ideal volume for essential social listening with non-sampled results, plus unlimited users." Analyze adds "2x non-sampled results volume" and "25 additional topics, filters, and channels." Business adds "6x non-sampled results volume", "3x more topics, filters, and channels" and "Additional historical data."

Unlimited users on every plan is the stand-out line. A team of ten adds no seat cost, the opposite of Sprout Social's per-seat prices.

What do none of these tools track?

None of the six listening tools lists a rival's own store on its pricing page: its products, its prices, its stock or its ads. They watch what is said about a brand. If your competitor problem is what a rival is doing, not what people say about it, that is a different tool.

Say you run a small skincare store. Brand24 shows you a Reddit thread where people compare your serum to a rival's, and the rival's mentions jump that week. You know something happened. You don't know what: did they cut the price, launch a new size, or start a run of new ads? A listening tool sees the conversation. It doesn't see the store or the ads that started it.

That is the job a Shopify competitor analysis tool built around prices, catalogue, ads, social and traffic does instead. You may end up wanting both: a listening tool for the conversation and a store tracker for the cause. One does not replace the other.

ecvision: a rival's store and ads, asked in your AI assistant

ecvision reads a rival Shopify store's Meta ads, catalogue, prices and social accounts, and you ask about them in Claude or ChatGPT. As of 13 November 2026, Starter is $20 a month for your store plus 5 rivals. It fits a founder who wants to see what a rival is doing, not what people say about it.

It is not a listening tool, and it doesn't replace Brand24. The ecvision homepage puts it this way: "Their ads, catalogue, social and traffic. Ask your Claude or ChatGPT; every figure comes back dated." On ads it covers Meta only, and since Meta publishes no spend or impressions for most commercial ads, an ad is described by how long it has run. If you want to see how the assistant side works, our guide to using Claude for ecommerce competitor research walks through the setup.

These entry prices buy different jobs: Sprout Social's $99 excludes brand keywords, and ecvision tracks rival stores, not mentions. Read the chart as what you pay to start, not as a ranking of like tools.

Plans from ecvision's pricing page:

There is no self-serve sign-up yet: the button is "Book a call". In its own words: "On the call we set up your workspace on Free. Write one line and add a card, and your first month of Starter is free."

Who should stay on Brand24?

Stay on Brand24 if your brand gets talked about on the sources its pricing page names, including Podcasts, Newsletters and Twitch, and you like starting with a 14-day trial and no card. It also lists keyword counts and mention caps for every plan up to Business, so you know what you get before you pay.

Leave when a specific gap costs you. Awario if the entry price or the mention cap is the problem. Sprout Social if your team already connects its social profiles there. Mention if reviews are where your reputation is made. Brandwatch or Talkwalker if you have the budget for a sales-led enterprise tool.

Which Brand24 alternative should you choose?

Choose by the one job you need done, not by a ranking. For a public price and a high mention cap, Awario. For listening inside a social media suite, Sprout Social. For review sites, Mention. For enterprise listening, Brandwatch or Talkwalker. For a rival's store and Meta ads, ecvision.

1. You want Brand24's job for less, and one seat is enough. Awario Starter, $49 a month or $29 billed yearly.
2. Your team already runs its social profiles in Sprout Social. Standard or above, plus the listening add-on.
3. Your reputation lives on Trustpilot, Google and Amazon reviews. Mention, once you have its price.
4. You need enterprise listening and can wait for a sales call. Brandwatch or Talkwalker.
5. You want to see a rival's catalogue, prices and Meta ads, asked in Claude or ChatGPT. ecvision, from $20 a month.
6. Your brand is discussed on podcasts, newsletters or Twitch, which Brand24's page names. Stay on Brand24.

Every price here comes from each tool's own page, as of 13 November 2026. Prices change, so check the page before you buy.