ecvision vs 
Foreplay: what each one reads
Foreplay is built around ads: a swipe file, a competitor ad tracker and briefs for creative teams, from $59 a month. ecvision watches a short list of named Shopify rivals across ads, catalogue, prices, social and traffic, from $20 a month, and answers in your own AI assistant.
Thomas Pham, Founder, ecvision · Updated · 6 min read
ecvision vs Foreplay
per brand than Foreplay: $4 a month, not $9.
$4 ecvision
$9 Foreplay
ChatGPT
Claude
GeminiThe short answer
Same basics. Different buyer.
Pickecvisionif
Rivals read across ads, catalogue, prices and social, not only ads.
PickForeplayif
A creative team saving ads into boards, with briefs and reports.
I build ecvision, so weigh this with that in mind. Everything about either product is from its own page, read 4 Nov 2026.
Where ecvision comes out ahead
2× less per rival, and revenue estimates.
Starter is $20/mo for 5 rivals. Foreplay Agency (monthly) is $459/mo for 50 brands, $9.18 each.
Estimated revenue for any Shopify store, and for every product in it. Not on Foreplay's page.
Your store plus 5 rivals, read for 7 days from setup. Foreplay's page states no free plan.
What each one reads
2 basics both read. Then what only one of them does.
| From each tool's own page | ecvision | Foreplay |
|---|---|---|
Price, from monthly, as of 4 Nov 2026 | $20 $4 a rival | $59 $9.18 a brand |
| Both read · 2 | ||
Meta ads | ||
Connects to Claude / ChatGPT | ||
| Only ecvision · 5 | ||
Revenue estimates Estimated revenue for any Shopify store, and for every product in it. | ||
Prices Catalogue, prices and social accounts | ||
Catalogue & launches Catalogue, prices and social accounts | ||
Social Catalogue, prices and social accounts | ||
Traffic (est.) Traffic is an estimate and marked as one. | ||
| Only Foreplay · 2 | ||
Swipe file & briefs Save ads from anywhere, forever. | ||
TikTok & LinkedIn ads Save ads from Meta, TikTok & LinkedIn Ad Libraries. | ||
Filled = on its page · empty ring = not listed. Sources: ecvision pricing · Foreplay's own page.
How do ecvision and Foreplay compare at a glance?
ecvision covers 5–10 rivals a plan. Foreplay covers 15–50 brands a plan.
Foreplay · brands per planDoes either one connect to your Shopify store?
ecvision never connects to your store. Foreplay: A web app and a Chrome extension for Meta, TikTok and LinkedIn ad libraries.
Foreplayecvision reads each rival from the outside and answers in your own Claude or ChatGPT.
Can you ask your own AI about your rivals?
Yes, with both. ecvision is built for it: connect Claude or ChatGPT over MCP and every answer comes back with the day it was read.
Your AIForeplayecvision's connector can read your workspace and change nothing; Starter connects one assistant, Growth four. Foreplay: Its own app; “MCP” is listed under Extend with no description.
What does each cost per competitor watched?
$4 to $6 a rival on ecvision. $9.18 to $12 a brand on Foreplay.
Foreplay Workflow (monthly) $175/mo ÷ 15$12Foreplay Agency (monthly) $459/mo ÷ 50$9.18One dot = $4. Each plan's monthly price divided by the competitors it covers, as of 4 Nov 2026; neither vendor publishes a per-rival price.
Who is each one built for?
Pick ecvision for: rivals read across ads, catalogue, prices and social, not only ads Pick Foreplay for: A creative team saving ads into boards, with briefs and reports
What Foreplay does well, in its own words
“Track and analyze competitor advertising 24/7.”
Foreplay's homepage, read 4 Nov 2026
Which one should you pick?
Answer three questions. Most answers on one side settle it.
AdsYesYes, 5 to 10 usersWhat this comparison can't tell you
Meta publishes spend and reach only for ads about social issues, elections or politics, so neither tool can show a store's ordinary ad spend. ecvision describes each ad by how long it has run. Both products are described only from their own pages, read 4 Nov 2026, and re-read every quarter.
FAQ
Are ecvision and Foreplay the same company?
No. ecvision (ecvision.ai) and Foreplay (foreplay.co) are unrelated products from different teams.
Is there a free plan?
ecvision's Free plan reads your store plus 5 rivals for 7 days from setup, then pauses; nothing collected is deleted. Foreplay: “Start 7 Day Free Trial” with a credit card; no free plan.
Does either one work in ChatGPT or Claude?
ecvision answers in your own Claude or ChatGPT, over MCP. Foreplay: Its own app; “MCP” is listed under Extend with no description.
